ABOUT USWho We Are
We are committed to bringing Scandinavian thinking and new solutions to our customers' active, healthy lifestyles.
We are among the fastest growing manufacturers of high quality supplements in the Nordics – present in all four Nordic markets, the UK, Germany and the Netherlands, with wide distribution online and at major pharmacies and retailers.
We build attractive, best-selling brands on a solid foundation of high expertise in regulatory, product development, safety and logistics.
We believe our reason for existing is our holistic approach to healthy solutions, and how our supplements connect to the bigger picture: They are important building blocks for better health and a more healthy, active lifestyle – an integral part of your life goals and daily health routines.
Our Story
We have never stood still
Since we were founded in 2009 in Norway, our journey has been fast moving and exciting - always refining our products and approach to customer satisfaction for new markets and our customers' health challenges.
Our journey is our goal
For us the journey has always been the goal, and through constantly improving our product delivery and adhering to best practices we have in a very short time moved from being a strict D2C focused brand and also moved into pharmacies and retail as our sales channels.
Today we are among the 1000 fastest growing companies in the Nordics, with a large customer base in Scandinavia and rapidly rolling our brands out in new markets.
We live unpaused.
Our Culture
As a diverse company with people of differing nationalities and cultural backgrounds we are united around a set of key pillars for how we operate, and which values we strive for:
We make healthy choices. Also in a broader sense, meaning a good life-work balance, and how we operate our business on a day to day basis.
We are curious. Knowledge is king, and we are always curious to learn new things and be up to date, no matter what position you have in the company you can always try to learn something new.
We are energetic. We move fast and our team members have autonomy to keep moving and wanting to improve our company and customer’s experiences every day.
We are unstoppable. As a force working together with the same goals nothing is impossible. We want to make a difference in this world.
Our People
This is our key insight after having been on this journey since 2009: Excellent people create excellent products.
Our secret to creating great products is our diverse and highly skilled team, consisting of strong resources in health, research logistics, marketing, product development, eCommerce and retail distribution.
By combining scientific research with an understanding of our customers’ needs, we make innovative solutions that support health and happiness, and our team brings together their vast expertise ensuring that each of our supplements meets the highest standards of quality and efficacy.
One happy, healthy family
With 50+ people spread between our offices in Norway, Sweden, Denmark and Finland we are now moving into several new EU markets.
