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Live Unpaused.Press Play On Life

Don't let your body put your life on pause. Find your balance, maintain your strength and regain your confidence with our range of supplements from 4HIM & HER.

Our vision is simple:

Happier, Healthier Families

We believe that health is a cornerstone of happiness, and we see ourselves as one big happy family, dedicated to making a positive impact in the lives of others.

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Our Brands

Tailored nutrition for every stage of life

4HIM Collection

4HIM

4HIM is tailored to the distinct physiological needs of men, promoting optimal health in areas like energy, stamina, and mental focus.

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4HER Collection

4HER

4HER focuses on supporting women’s well-being, providing targeted benefits for challenges such as menopause and hormonal imbalance.

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All supplements we develop follow four fundamental principles:

Research-based
We use ingredients that have shown results in a wide range of research studies to maximize efficacy and effectiveness.
Top-tier quality
We set very high standards for freshness and sustainable production and all raw materials have a certificate of analysis.
Safe production
All our supplements are produced according to guidelines from the European Food Safety Authority and Good Manufacturing Practice (GMP).
Quality assurance
All finished goods are sent to Eurofins (one of the world's leading analysis companies) for additional quality control.

About Us

Since we were founded in 2009 in Norway, our journey has been fast moving and exciting – always refining our products and approach to customer satisfaction for new markets and our customers' health challenges.

We believe our reason for existing is our holistic approach to healthy solutions, and how our supplements connect to the bigger picture:

They are important building blocks for better health and a more healthy, active lifestyle – an integral part of your life goals and daily health routines.

Our Nordic Heritage

Our Nordic heritage is a key part of our identity, influencing the way we approach health and well-being.

From the purity of our ingredients to our minimalist and functional packaging, we embody the natural beauty and simplicity that the Nordics are known for.

We are committed to bringing Scandinavian thinking and new solutions to our customers' active, healthy lifestyles.

How We Source Our Ingredients

We believe that the foundation of effective supplements lies in the quality of the ingredients used.

That’s why we source only the finest ingredients from trusted suppliers, carefully selecting each one to ensure it meets our high standards for purity, potency, and effectiveness.

International winner

Award winner in Pentawards London 2023 – the world championship in packaging design.

Already a customer?

You can go to customer service to get answers to your questions and find information about your customer relationship:

Go to customer service