Nordic roots · since 2009

Vitamins & supplements for everyday wellbeing

Considered formulas, clear labels – available where you already shop.

  • Nordic Brand Since 2009
  • Trusted Across 13 Countries
  • Stocked by Pharmacies & Health Stores
  • GMP-Certified & Lab-Tested

Where to buy

You’ll find 4 HIM & HER at trusted pharmacies, health stores and online retailers. Every product page links straight to a store that stocks it.

How we make our products

Deliberate formulation, tested by independent laboratories.

Deliberate formulation

We choose the form and dose of every nutrient with care, and explain plainly what each one does. No vague promises: every benefit we describe is tied to one named nutrient.

Independently tested

Manufactured to GMP standards and tested for purity and heavy metals by Eurofins, one of the world’s leading independent laboratories.

Careful sourcing

We use well-documented ingredient forms and clear labels – and vegan formulations wherever possible.

Our story

A supplement should earn its place in your day

That means the right form of each nutrient, a sensible dose – and an honest explanation of what it’s for.